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The ‘New’ Marketing: Youtility by Jay Baer – Book Review
It’s not about YOU! It’s about YOUtility! Youtility by Jay Baer It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well...
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What is a Lead?
Eureka! I found it! Social media is a lead generator – it drives leads to your website. Your website’s role is to capture that lead and enter it into a drip system where it can be nurtured, then turned...
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What is Inbound Marketing? – Video
The phrase “inbound marketing” was coined by the folks at Hubspot a few years ago. It’s the “new” marketing since the evolution of social media. A way of thinking about is… Old-Fashioned Outbound...
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You Deserve to Lose if you don’t Evolve with The New Economy
Gary Vaynerchuk, serial entrepreneur and millionaire built his family’s wine business up from $3 million to $60 million annually. In this video Gary explains how technology has created a major culture...
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The Truth about Google+
Some of the Google Family: Chrome, Gmail, Blogger, Google Maps, YouTube, Picasa, Google+ Local, Google Drive In a recent article in the New York Times, writer Claire Cain Miller reveals the truth...
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What is Content Marketing?
You maybe asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the basis for in-bound marketing and it is how you build your following on the social media...
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Understanding the Social Media Networks
Does social media seem overwhelming to you? Do you really understand how the networks work? You may already have a Facebook page or Linkedin account, but you’re not getting any leads or traffic to your...
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What does your online image say about you?
Does it say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might not think social media is important, but it really is. The consumer is searching for information when...
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What is SEO?
SEO – Search Engine Optimization Simply, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have...
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LinkedIn offers Content Marketing Score
How do the social networks make money besides advertising? They add additional services. The question is do you need it? Another is, should you pay for it? Answer: it depends. I always tell my clients...
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